Designed in the field. Made in Aotearoa.
WHY REWILD EXISTS
FROM AOTEAROA NEW ZEALAND TO CONSERVATION PROGRAMMES EVERYWHERE
Rewild began with a field problem, not a marketing brief.
Founder Nick Jones brought product-development experience together with a practical understanding of trapping, the outdoors and conservation. The aim was straightforward: remove unnecessary friction from predator control for the people doing the work.
The K1 is the first expression of that idea—a physical product designed around carrying, setting, checking and servicing in real conservation programmes. Rewild is building from rural Taranaki, with engineering, manufacturing and conservation experience close to the work.
DESIGNED FROM EXPERIENCE
Nick’s point of view is that predator-control equipment should respect the people who carry and use it. Simpler setting, clear trap status and practical servicing are not decorative features; they shape whether a field team can work consistently and confidently.
That founder story opens the door, but Rewild’s long-term credibility will come from documented evidence, customer results and the people using the K1 in the field.
BUILT IN RURAL TARANAKI
Rewild’s New Zealand manufacturing story matters because it keeps product development close to conservation reality. It also gives the company a clear place to stand: practical innovation, regional capability and a commitment to building useful products in Aotearoa.
From here, the ambition is international—but the work begins with the conservation programmes, volunteers, iwi organisations and technical teams closest to home.
meet the rewild team
Nick Jones
Managing Director
Nick is the founder of Rewild and Inventor of the K1 Trap. Nick has a 20 year career in product development which he has combined with his keen love of the outdoors and conservation.
Adrian Sole
Business Development Manager
Adrian Sole is a commercial leader with more than 25 years’ experience in sales, marketing and international business development. He is focused on building strategic partnerships, growing global distribution, and bringing innovative predator control solutions to markets around the world.